Adidas Originals launch 2016 Pride Pack

Adidas Originals has launched a range of clothing and footwear to celebrate Pride and support LGBT rights. Following the success of of the collection they released last year, the sportswear brand have designed the nine-piece collection of t-shirts, tracksuits, caps and trainers and features the rainbow colours of the LGBT Pride flag in the design.

adidas Pride Pack


Replete with detail, each style in the pack draws inspiration from the LGBT pride rainbow flag, a symbol of equality and inclusiveness that signifies the diversity of the LGBT community.

Adidas Pride


Following the announcement on social media there was a mixed response including threats to boycott the company, although the majority of comments were positive.

Coronation Street star Antony Cotton announced he was buying two pairs of the trainers and openly gay rugby league player Keegan Hirst also tweeted he would be buying a pair.

One user called @LAgreg was less pleased by the Pride Pack. In a tweet that that has since been deleted @LAgreg, whose real name is Greg Gonzales, claimed he would be boycotting the company and getting rid of the Adidas trainers he has previously purchased.

Adidas threw some shade and in series of witty responses politely put Gonzales in his place.

The collection is available from Adidas but it is selling out fast so if you want to get your hands on it then you best be quick. Prices start from £21.95 with proceeds from the sales of the items to be donated to Stonewall UK.

Stonewall tweeted Adidas about the collection to thank them for their support.

Nike have also announced a pair of trainers in support of Pride. The Nike Air Max Zero style trainers have been given a “Be True” makeover with a rainbow coloured air bubble in the sole of the trainers. Nike have not announced when the trainers go on sale but it is expected to be some time this month.

Nike Be True